ARG DevCo
Identity and online presence for the future of energy infrastructure
Seeking to align their identity and website to their next generation offerings and forward-thinking audiences, ARG DevCo engaged MASON to create a business identity and online presence that told their story in the same way a secret handshake does—it needed to be a representation of the company that only those familiar with the company’s work would understand. It needed to be authoritative and feel innovative; however, minimalist, modern and unobtrusive.
Leveraging aspects of the energy category and including nods at transportation, solar planes and the idea of disruption, the primary lock-up leading the ARG identity is a very clean contemporary sans serif balanced by a mark to represent movement and disruptive impact.
Brand Authority Website
Built on Webflow, the custom website was kept to a single page to allow for the narrative to be quickly followed and the necessary information to be easily accessible. All set off by design detail, subtle animation and video movement.
Leveraging aspects of the energy category and including nods at transportation, solar planes and the idea of disruption, the primary lock-up is a very clean contemporary san serif balanced by a mark to represent movement and impact.
