Ethos Real Estate Development
A startup creating investment structures for housing solutions
With a mission to create positive change and new narrative for residents, communities and the housing system, Ethos came to MASON with big goals—to create a website that succinctly represented the mission and impact of their new company. The website was expected to be viewed by prospective partners and members of the press.
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Website for New Startup
Aiming to keep the messaging and supportive images and video complementary and not competitive, the website design includes intentional white space, eye-pleasing fonts and emphasized text call-to-actions, framed by full bleed and contained visuals. Custom built on Webflow, the website content management systems (CMS), accommodate quick additions to case study, team bio and news collections.
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