Morrow & Morrow
An Elevated Brand and Website for Luxury Homebuyers
In order to better align their brand and website experience with their discerning clientele and exquisite homes, LA-based luxury home builder Morrow & Morrow enlisted the services of MASON.
With a desire to contemporize their nearly four-decade-old brand identity, matching the tastes of their sophisticated audience and the future trajectory of the company, MASON employed the insights provided by the client to create a powerful, sleek, and elegant brand identity. Forgoing the use of imagery like the previous mark, the new logo presents a no-fuss wordmark using a statement serif that leverages an expertly stacked effect to evoke a sense of excessive attention to detail and precision. The color palette, brand extensions and tag continue the visual narrative of this established, meticulous, upscale builder.
Supported by its new identity, MorrowMorrow.com is an exquisitely designed and meticulously crafted website designed and developed by MASON to showcase the exceptional luxury homes built by Morrow & Morrow.
Showcasing Luxury and Establishing Authority
The custom Webflow website serves as a virtual showcase of the company's unparalleled craftsmanship, attention to detail, and commitment to creating distinctive residences for the most discerning clientele. The website project included the modernization of the brand’s identity, a custom website design, copywriting and custom build including custom content management systems (CMS) to create consistent, cohesive user experience that can be easily managed and scaled.
