Chaos to Order
A brand and website make-over for celebrity organizing business
A treasured resource to O (Oprah’s magazine), HGTV, TLC, Real Simple, InStyle and other lifestyle publications and broadcast segments, Chaos To Order found local fame in Chicago for its professional organizing services. Established in 1990, the brand was overdue for a new look to better align with the contemporary service offerings and the tidy results that their clients can’t get enough of.
With consideration to the equity of the existing logo, MASON sought to keep the general concept such as the font relationship between the “chaos” and “order” in the logo and the long-standing tagline “Getting You Organized;” however, modernize it and create a full identity for use across all channels. This included color and font exploration, multiple lock-ups and extensions.
Wordpress to Squarespace WebsiteTransition
Ready to declutter her website, MASON worked with the client to transition from her existing Wordpress website to Squarespace, leveraging a customizable Squarespace template. Applying the client’s new identity and leveraging existing data from the previous website, MASON created a website experience that looks fresh and clean and prioritizes content to be easily found in an online space that feels as stress-free and easy as their organization project.
